Ag Playbook
About the Ag Playbook
Innovation in agriculture is essential but evaluating that innovation (especially before it’s commercial) is hard without a shared baseline for how ag products are actually built, tested, and approved. The Ag Playbook was created to provide that common “language” and stage-based framework, helping startups, investors, and industry teams understand what meaningful progress looks like across the R&D pipeline, and how to plan for the real cost and effort required to reach launch.
Ag Playbook 2.0
The second edition of the Ag Playbook, launched in 2026, builds on the original Playbook launched in 2025 for understanding regulated AgTech product development while adding three new chapters:
“The Six ‘R’ Eras of AgTech” introduces a capital-markets perspective, linking today’s funding environment with the longer timelines of regulated innovation.
“The Critical Role of Regulatory Strategy” highlights how early regulatory planning, around freedom to operate, approvability, and market sequencing, can significantly de-risk development.
The main addition of Second Edition is the chapter “Crop Protection Biomolecules”. It expands the Playbook beyond small molecules to cover the discovery, development, and scale-up challenges of biomolecule-based crop protection.
Download
The Ag Playbook is the result of contributors across agriculture R&D and product commercialization bringing their expertise together.
Paimun (PJ) Amini
Thomas Laurent
Ling Li
Adam Bergman
Dana Lucas
Mark Brooks
Ron Meeusen
Michael Crawford
Derek Norman
John Dombrosky
Sara Olson
Fabian Gosselin
Eric Park
Neal Gutterson
Adrian Percy
Greg Hartmann
Rachel Resek
Jacqueline Heard
Daniel Seyer
Aimee Hood
Pamela Sisson
Kerstin Ilg
Mark Wood
Sommers Kline
Natasha Dixon
Peter Eckes
Jerry Hjelle
Scott Porter
Andy Renz
Patrice Selles
Kerstin Williamson
Florian Jupe
Devika Balachandran